Indeed, 67% of consumers referenced ads based on location data as creepy, while 62% and 61% of consumers respectively said the same about ads derived from cookie tracking, and ads related to something they talked about near a smart device.
“An overwhelming majority of 80% of consumers say recommendations based on past purchase history is cool, which is a 10% increase year over year,” says Glomb. “Similarly, 65% of consumers say an email reminder about an abandoned cart item is cool, and that’s a 20% increase from year-on-year, and 51% of consumers say a chatbot with access to purchase history is cool – that’s a 16% lift since last year. And lastly,” he explains, “61% of consumers say personalised offers after they’ve been on a brand’s website for two minutes. That is cool.”
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
What does this research tell us? Ultimately, Glomb explains, consumers want a value exchange. “If you want your customers preference data, you need to offer something tangible in return.”
However, it’s not always that easy. “Modern consumers expect to be entertained. They want to be engaged, they want to receive something in return for their attention, and certainly something in return for their personal data,” he says.
Fortunately, Cheetah’s research suggests that consumers don’t necessarily want huge prizes or discounts in return (despite this also being a big driver). Glomb shares that “84% will spill the beans for a chance to win a prize, but consumers are actually sharing behavioural and psychographic data for things like exclusive access, with 86% saying so, 61% saying they would take unlocked content, and 55% simply want to feel that they are part of a brand community.”Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin