The title of the hero area is clear
You only have seconds to grab the attention of your target users! The title in the hero section plays an important role here and must be distinct and clear, while letting them know what you have to offer.
When it comes to the title of the hero section, keep it simple. Remember, your clients scan the content and if you don't know much about the hero part, you'll lose their attention for a while!
Image source: same as above
UVPs can be highlighted with more than just copy. Visual representation is also important, and there are two great ways to do it in the Latest Mailing Database hero section of the homepage:
Photos : If you own a high-tech product, a good idea might be a photo of someone using it.
Video : You can directly demonstrate its benefits and product UX through video .
less distraction
Your homepage has only one goal - inform your target customers about your product/service and guide them to the point of conversion. In order to convert, you need to minimize unnecessary distractions that can divert the user's attention to other things. Remove unnecessary content from the homepage, such as:
Too many buttons : Your focus must be on the CTA button . The CTAs must be strategically placed alongside your copy and offer, rather than being distributed in as many places on the front page as possible, which can hurt your conversion rates.
Unnecessary images : Of course, using images is great. However, they must be chosen carefully. You need images that communicate product/service goals and enhance copywriting. Poor quality images can be distracting and damage the credibility of your business.
Invalid Testimonials : Don't Lie in the Social Proof Section! Include testimonials from real customers describing how they benefited from your product. Make sure to include your name, job title and company name.
Lengthy paragraphs : We say clear and concise titles, not blog paragraphs! If you want to break down the benefits and features of the service/product, use the bulletin list.
Simple Navigation
With so many items on the menu, you will confuse web visitors. What you need is simple website navigation that is intuitively organized. Some tips for doing this successfully:
Sort it logically: The main menu categories should be accurate and stand out from other menus. With this in mind, subcategories must also be associated with the main category in which they are placed.
Limited number of categories: preferably no more than 7 main menu items.