Apple announced record revenue of Coinbase User List $111.4 billion in Q1 2021, a 21% year-over-year lift fueled by double-digit growth in each product category. Sales of iPhones grew 17% year-over-year to nearly $65.6 billion during the first Coinbase User List quarter that the iPhone 12 was available, per the earnings report. Apple’s services business, which includes the App Store, cloud services, advertising, Apple Music, Apple Pay and Apple TV+, increased 24% to $15.8 billion. Wearables,
Home and accessories sales rose Coinbase User List almost 30% to nearly $13 billion. Apple setting new all-time revenue records demonstrates the company has weathered the challenges of COVID-19, with some areas of its business getting a boost as more consumers engage online. However, its planned changes to its Identifier for Coinbase User List Advertisers (IDFA) are coming in “early spring,” the company confirmed to CNBC, adding to the data privacy challenges facing mobile marketers. Dive Insight: Apple’s record revenue in Q1 2021, across all facets of its business, is a reminder of how central the company remains for mobile marketing,
Even as changes to IDFA loom. Its active installed base of iPhones is now over 1 billion as consumer enthusiasm for the improved features of the iPhone 12 helped to drive sales. Growing faster than the mature iPhone market is Apple’s Coinbase User List services business. The company exceeded its target of 600 million paid subscriptions before the end of 2020, CFO Luca Maestri said on the earnings call. The key drivers of services growth all trended up, per Maestri, including the installed base across major product categories, transacting and paid accounts on digital content stores as well as paid subscriptions. Increasing revene from Apple’s services has long been a priority for CEO Tim Cook.