Video titles and descriptions speak volumes of your video content to the user and algorithms. Users depend on the title and description to decide if the video content has what they are looking for.
Titles and descriptions help the algorithm understand and recommend the video to users whose search queries match. If users click on your video after reading your title and it doesn’t fulfill their intent, they will hit the back button and go elsewhere. YouTube’s algorithm tracks this and will decrease your video’s rank if it consistently appears that users don’t find it helpful.
Do the following to write a well-optimized video title and description:
Add the target keyword you want to Cork Used Bicycles Shop rank for in your video title. For YouTube, your video title shouldn’t be longer than 100 characters.
Youtube - title and description
However, it’s recommended to keep your title within 70 characters to avoid being cut off in the search results. Also, place your keyword at the beginning of the title.
Your video description isn’t different from webpage meta descriptions. On YouTube, you can write a video description of 5000 characters. Here you describe, in detail, what your video content is all about.
A well-written video description can get the attention of the right audience that is more likely to watch the video in full. Again, your target keyword should appear in the first 100 characters so that the algorithm easily picks it up and suggest it to relevant users.
Avoid keyword stuffing while trying to optimize your video title and description. It sends the negative signal that you want to game the algorithm.
If you run out of ideas and can’t come up with good video titles and descriptions, there are AI copywriting tools with templates to help.
3. Choose a suitable video hosting platform
The platform where you host your videos matters when it comes to boosting the visibility of your videos. Some platforms do better than others. For example, YouTube has billions of viewers who watch different kinds of videos. The statistics speak for itself. There are other free videos hosting platforms like:
Since boosting the visibility of your video is your goal, YouTube is the best. Its algorithm understands search intent of any form.
You don’t have to be an SEO guru to rank on YouTube. All it takes is to implement the simple tips which you learned in this piece.
4. Ensure your thumbnail is appealing
The first contact users have with a video is the thumbnail. It entices them to click on a video over others that appear on search result. No matter how good and helpful the content in your video is, nobody will click it if you don’t make it known on your thumbnail.
Video creators invest time into designing thumbnails that will outdo their competitors.
Why? An appealing thumbnail increases your click-through rate, which is a ranking factor on YouTube.