Surely you already know that one of its pillars is to attract traffic to your content . But not all visits are the same: we want them to be "Quality" users, who fit in Israel Phone Number List with our buyer persona and who are genuinely interested in our products and services. To achieve this goal, seo and inbound marketing must go hand in hand . If we manage Israel Phone Number List to position ourselves in google for the most relevant terms for our brand, we will be able to generate this flow of quality traffic naturally. But how can we be sure that we find the most relevant terms for our brand? The answer lies in keyword research. Do you want to improve your seo positioning and also your inbound marketing strategy ? Click here and download our free ebookhow to do
An effective keyword search step by step keyword research or keyword search consists of locating search terms that are relevant to our brand, in order Israel Phone Number List to structure our content around them and position ourselves at the top of google when a user searches for them. To do a good keyword research , we have to harmonize different needs: that the word is really related to what we offer, that it suits our business objectives, that it has Israel Phone Number List a sufficient number of searches to be worthwhile and that it is not totally saturated, among others. Let's see how to do it step by step. 1) identify your short tail and long tail terms a distinction that we have to be very clear about before we start is the words "Short tail"
And "Long tail". The keywords "Short tail" or short tail are the most generic. They usually have one or two words at most. They tend to attract a large volume Israel Phone Number List of searches, which is why most companies in the sector seek to position themselves in them and the competition is very high. For example, in our sector, a short tail keyword would be "Marketing", which attracts 22,200 searches per month in spain. Israel Phone Number List Do-a-keyword-research-step-by-steptool: google keyword planner in contrast, " long -tail" keywords are longer and more specific. They attract fewer searches than short tail words, but in return they are easier to rank for. A good example would be "Marketing plan" (4,400 monthly searches in spain) or "Social media marketing" (880 monthly searches). What makes long tail keywords interesting is that, being specific,