The big data analysis support of the “communication power and influence of hot keywords” (summarize the number of readings, the number of favorites, the number of likes, the number of interactions, the number of comments, and the number of plays): Metaverse, the next growth space for the Internet and cultural industries NFT, a new model of cultural industry Culture revitalizes the countryside and revitalizes the new vitality of rural cultural tourism Digital culture, building a new ecology of cultural industry "Activation" of traditional culture, highlighting the charm of cultural self-confidence Virtual digital human, creating a new economy of idol culture Live e-commerce, the normal consumption pattern in the post-epidemic era Gaming e-sports, helping the rapid development of the game industry Immersive entertainment, innovation hotspot of cultural scene Subculture "breaks the circle",
Generation Z leads the new wave of consumption Kuaishen Entertainment is in power, the new mainstream of cultural consumption of the younger generation Private domain traffic, a new frontier for brand marketing 1. Major factors influencing the development of my country's cultural industry in 2021 1. Normalization of epidemic prevention and sms marketing service control Since the discovery of the new crown epidemic in 2020, the epidemic has spread rapidly around the world, which has severely hit the global economic development and caused varying degrees of impact on various countries and regions. According to statistics from the official website of the World Health Organization, as of December 29, 2021, there have been 280 million confirmed cases worldwide and 5.4 million deaths.