She announced that Google requires publishers and websites to have HTTPS enabled to use most AMP features and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He covered indexability, clickability, and other methods to find all those little errors that together cause big problems. Bill shared real-life examples of clients who saw amazing results after basic SEO mistakes were corrected. Watch billhunt do a great job of covering the root causes of most SEO issues on NYC pic.twitter.com/hQoJjBmads — Mark Traphagen marktraphagen) November 2, 2016 Bill first discussed the importance of confirming index rates. Make it easier for Google to crawl your site.
Advertising Continue reading below "If Google knocks on three 'doors' [links] and they don't all open, why would they knock hair masking service on a fourth door?" Bill recommends optimizing XML sitemaps to provide a clear list of what you want Google to index. HREFLANG is essential for international sites Bill gave a few examples of sites that didn't have HREFLANG in place and were facing de-indexing and a huge loss of profiles. It's important to align with the correct country using HREFLANG, which Bill talked to us about in more detail at Pubcon [Watch the interview].
Don't forget to map your HREFLANG tags. In many cases, canonical tags are wrong, but they can be easily checked using a free tool like Bill's HREFLANG Validation Checker. Don't forget to check your snippets Optimize your snippets to be more prominent in search and use Google's snippet optimization tool. Bill encouraged us to ask if the snippet matches the user's intent? Is the ranking page the PLP? Advertising Continue reading below The meta description is more important than you think! Great first two presentations November 2, 2016 Putting it all together, Bill's three takeaways were: Understand the importance of indexability Don't Forget Global Opportunities Accept that searcher intent is critical to success.