It can start to feel like these influencer moments are only for big brands, and falling flat on your influencer campaign is a daily occurrence. Advertising Continue reading below But 50% of marketing campaigns fail. As a marketer working on influencer campaigns in many different niches, not only is failure completely normal, it's a rite of passage. When things don't go your way, you learn… a lot. Mark Zuckerburg told us, The biggest risk is not taking a risk. In a rapidly changing world, the only strategy that is guaranteed to fail is not to take risks. » Failure can give you an unexpected second chance. It teaches you and can change your perspective. And, most importantly, it's not the end of the world if your campaign doesn't hit ALL the metrics. I learned from my failures. They taught me some of the hardest lessons.
Working with over 100 client sites fax list and managing millions of unique visits across various niches, I learned a thing or two about how to drive website traffic with influencer marketing. And, with influencer marketing converting average browsers into new customers, I also learned a lot about converting content into traffic. Advertising Continue reading below I've done some great stuff, and I've also done some not-so-great stuff. Some of my big mistakes cost me a lot of time and money. If I had avoided them, I might have at least quadrupled the traffic my website received, and I might have driven more goal conversions to improve my results. By sharing my biggest failures, I hope I can help you avoid my mistakes and, of course, create a few along the way.
Lesson 1: Humanize the brand My outreach emails are not sales pitches. And that's a good thing because your outreach email is your first impression. This is your only chance to connect with your influencer in a genuine and authentic way. You are the person behind the brand. How do you want them to perceive you? But, as with any partnership, you need to get them to respond. And, if you don't use your first . Now, that doesn't mean you have to write every detail of your personal life in your first outreach email just to humanize it. Nobody wants to hear what Uncle Jerry did last weekend. But, until the past two years, I've put minimal effort into turning my first outreach email into a winning strategy. And it was a mistake. How can I know?