Playing better than your opponent does give you an edge over the competition in the marketplace, but if you can change the rules and let your competition play with you in your world, then you're a real winner. In 2005, Amazon changed the game "with a special database lot of fanfare" amid a taunting of investment banks - it launched Amazon Prime and made the apparently incomprehensible "offer" of "free 2-day shipping". It took many years for other retailers to realize that "disaster was coming" and began to respond to the wave from the paid membership system.
And Amazon became the largest e-commerce company in North America during this period and ranks among the largest e-commerce markets in the world. At the same time, two-day free delivery has also become the "new standard" for the special database entire retail industry. In the past few years, some traditional retailers have also caught up, investing heavily in e-commerce, omni-channel and other areas, hoping to challenge Amazon Prime's position. Let's take a look at Amazon's two mortal enemies.
Walmart and Target. walmart In 2016, Walmart acquired the e-commerce platform for $3.3 billion, and brought its CEO Marc Lore under his command to transform in the field of e-commerce and logistics. It has also made quite good progress: (1) Realize special database online orders and offline pickup in 3000+ stores; (2) Free NextDay Delivery for orders over $35, which covers 75% of the U.S. population; (3) Expand the grocery "Delivery Unlimited" business in 1,400 stores, covering 50% of the U.S. population, with an annual fee of $98; (4) Enhance in-store experience and convenience