competitor in front of your target audience.4: Networking Let's turn our attention to networking. Although social media is an important networking tool, traditional networking is still essential. More than 8 out of 10 businesses have received a recommendation from someone they haven't worked with, so increasing your visibility through networking in one way or another is another key to gaining exposure and win new business. The first rule of networking is to do
your due diligence. Who will be present? Who was a ensures you are ready to add value when talking to these people, create a memorable impression, and grow your network. The second rule is that the networking experience cannot be about employee email list you. It should be about what other people at the event are getting out of meeting you . Rather than asking for referrals, focus on the value others will derive from meeting you.
This experience is what will cause all these new contacts to remember you when their peers ask you, "Do you know anyone who [insert your specialty here]?" Your new contact will be much more likely to remember the conversation they had with you if you make yourself helpful and your expertise is visible while networking.5: Email Marketing Last but not least: email. Often seen as a necessary evil, email is a viable and very powerful tool for gaining visibility, especially