Douyin is once again targeting "takeaway".
Recently, the Douyin homepage of some catering stores has launched a link to a package that supports "group purchase and delivery". One set is available for sale . After Number List the user fills in the address and pays, the purchased package can be delivered to the home without jumping to a third-party applet.
In response, the relevant person in charge of Douyin Life Service responded: "Douyin Life Service is carrying out activities to help merchants recover in some cities... It is trying to open the delivery service of group-purchasing goods for some merchants with urgent needs. At present, the project is still in the exploratory stage. "
In July last year, Douyin had an internal test of a food delivery business called “Heartbeat Takeaway”. However, affected by the layoffs of ByteDance’s local direct sales department, in the past five months only, the internal testing of Xinxin’s takeaway business has been suspended, and related mini programs have also been removed from the shelves.
Searching for "Xinxin Takeaway" will show a warm reminder that "Douyin has no business plans for takeaways at the moment"
More than half a year later, Douyin did not directly launch the takeaway function, but made a comeback in the form of "group purchase and delivery", intending to make up an important piece of the local life business.
1. Douyin "takeaway", you can only order without delivery
"Douyin can order takeout at home! One serving starts! No delivery fee!"
Searching with the keyword "Douyin Takeaway", you can see a number of recommended videos with similar words, emphasizing that it is economical and affordable, and you can eat a big meal at home.
According to observation, the "Douyin Takeaway" mentioned in the video is basically a "Douyin Group Purchase" that is delivered in one order. The packaging fee and delivery fee have been included in the total price, and the delivery time can only be selected as "immediate delivery". Refunds are not supported during the delivery process. In special cases, you need to contact customer service for processing. Except for these points, the entire ordering process is basically similar to that of takeaway software.