And there are now plenty of advisors Phone Number Database who can advise and assist you in the use of all kinds of tools (fortunately). Handling data The handling of all this collected data is also evolving more and more. Predictions Phone Number Database are made with it, but there is also looking back. By doing analyzes on the behavior of users, in combination with what is already known about these users. And data is combined: own obtained Phone Number Database data is combined with data from third parties, in order to obtain an even more complete picture of the customer's life cycle.
This is also in line with the trend Lifecycle Phone Number Database Marketing Optimization : this is about the complete data-driven approach to customers, to improve the effectiveness of the interaction with the customer. So this is not about optimizing individual touch points. It is about looking at the complete 'lifecycle' in which the Phone Number Database customer has contact with the organization. All kinds of different platforms are integrated with each other. User experience and customer experience therefore receive even more Phone Number Database attention. laptop-writing-content-marketing 3. Content Marketing The focus on good content marketing remains.
Content is made smarter and Phone Number Database used smarter. Joe Pulizzi (follow that guy, says interesting things!) lists a whole bunch of content marketing trends for 2017 . I will pick a few that are not mentioned further in this article: Native advertising : advertisements that match the site being visited. Purpose-driven Phone Number Database marketing : in which you answer questions such as: what's your why ? Why do you create Phone Number Database your content? Does it have a real impact on your customers and prospects? Is there a deeper purpose behind what you do, instead of just creating content as part of your sales and marketing machine.